Many membership sites function as the newsletters and phone trees of old. They are gathering places, of sorts, where members can go to feel connected, get updated information and get a general idea of what is happening with their organization. Membership sites can be a great tool for improving member retention.
Membership sites are used by businesses of every conceivable type. Churches use them to post activities and daily inspiration; subdivisions use them to announce community events; museums use membership sites to disseminate information about upcoming exhibits; and even schools and child-care facilities use them to help parents stay informed and monitor their child's progress. Membership sites are cost-effective in terms of reach and implementation. And again, they work well as a primary tool for building and retaining membership.
Membership sites have become more important with our increasingly break-neck pace. They allow us the flexibility to check in and stay connected at a convenient time –even if that time is 3:00am. Membership sites can also reduce costs associated with printing and postage.
If you do not have a membership site you should take a close look at your target market or members before you build one. Who is your audience and what words colors and graphics appeal to them? What kind of information will they want to know about? Will your membership site serve as their primary, secondary or tertiary contact with your organization? Answering these and other questions will help you build a site that appeals to your members and encourages them to return.
You need not be a web guru to develop a membership site. For those so inclined, there are a number of clearly written books and accessible templates that make short work of site development. For those in need of a little more help, there are many affordably priced web design and hosting services. Make sure that you have a clear understanding in advance about what you can expect from your service. For example, how will down time and ongoing maintenance be managed and charged? Even if you do not design the membership site yourself it is a good idea to write the copy. You are the best person to discuss your products, services and happenings. Finally, include feedback opportunities, and commit to a timely response. It is important for members to know that you are responsive to their needs and concerns.
Stephanie Hetu |
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