One of the most challenging things about first starting a website and creating your first e-book is figuring out what exactly to write about. I am going to give you a few tips and ways to research your ideas to make sure you have a solid market to work with.
To get some ideas flowing on what to write about, just pay attention to whats going on around you. What are peoples common concerns, what are people interested in, what are you interested in? Its also good to look for ideas by finding out who's already become successful and what they are writing about. A good website to find this out at is www.clickbank.com. Companies can sign up there to get affiliates to advertise their products for a percentage of the profits. Clickbank has them all in categories by market and you can look at the top 10 or 20 and really get a feel for whats selling best in that market. Go browse through a few and you may just get an idea or two! You can also watch infomercials, look through magazines, read direct mail, and browse through groups.
So you think you found an idea ? Lets check it out and see what the market will be like for your e-book. You can go to www.overture.com and check out how many people searched for your key words for your e-book last month. For example if you were making an e book about cooking, you would want to look up cooking, and you might want to look up the key words recipes baking, or cooking tips.
Also you'll want to make sure that your product can appeal to a large group of people. Think about the kind of people who would want to read your book. Is it a wide range of people who have things in common, or just a select few. The advantage of having a wide range market is that you can create a whole different course or e book and you can still market to the same group of people. It gives you the advantage of branching off into different markets within the same general market. Also a good thing to look for is something you are genuinely interested in. What are you passionate about? What would make you excited to write about? If your passions aren't really that marketable, you may want to find an aspect of a larger market that interests you. I hope this gets some ideas flowing!
Best wishes!
Maranda Mann
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