This Stuffs Really Works How Vision And Beliefs Create Your Business

Writen by Mark Slattery

This Stuffs really works: How Vision and Beliefs create your business

Do you ever get fired up with a great idea, but take no action?

If you don't believe that it is possible to make large amounts of money then you won't take the required action that will deliver the results

You are not alone, this is common because people have great ideas but they do not line up with their beliefs of what they are capable of, what will work and what is good.

Believe in yourself and what you want to do. Go and find the skills that you need to make it happen, find a mentor if possible, take action. Measure the results and feed the results back in and keep continually improving

Not everything will work for you and that is fine. Just keep holding your vision of what you want to achieve and just keep moving towards it.

You need to get out there and try things and see if they work for you, if they produce results then keep using them, no results then stop using them

Have you even had a doubt if you have what it takes to achieve what you want, congratulations, you are in good company, most of the world.

Relax and focus on what you want, ideas and resources will come.

The important thing for you to do is to absorb ideas and filter out the ones that seem attractive to you. If they seem attractive, then they probably line up with your beliefs and also what you want to achieve. After you pick out the ideas then try them out, take some actions and measure the results.

You don't have to have an original idea just a good one and try it out, see if it works for you. You don't have to be lucky, a genius, or anything special.

Find somebody who knows how to do what you want to achieve, and do what they do. Believe that it will work and you will align yourself with taking the right actions that will deliver the results that you want.

Simple things applied are a lot more powerful that something that is never applied

Kaizen: the process of continuous improvement took the Japanese industries to a large market share by continuously applying small changes and measuring the results.

Albert Einstein commented that if you studied anything for 10 Mins a day in one year you would be an expert. Study those ideas and apply them one by one and see if they work for you.

Keep the big picture of what you want and focus upon it and you will find the resources to keep you achieve that vision.

You will make mistakes, you will try things that do not work but as long as you hold your vision and move steadily towards it, it will happen.

Actions delivers results, it does not have to be perfect action day one, just try it and see what results you get, look around for how other people are doing it, make changes and measure the results.

You will be amazed at what results you can get by consistently focusing on what you want, taking consistent inspired actions and seeing what results you are getting.

If you are getting the results that you want then keep doing it and gradually make improvements.

If you are not getting the results that you want than look for other ways to do things. Look at what beliefs that you may have that are conflicting with what you consciously say that you want to achieve.

Be flexible enough to change what you are thinking or doing until you start to deliver the results that you want

Mark Slattery This article is based on what I learned at http://www.internetprofitmentor.com. For Free Ebooks and Internet Marketing Training have a look

How To Find What Is Popular To Sell Online

Writen by Sean Mize

You must find out what is popular. How many times have you seen someone create a product, thinking that it will sell really well, and the only person that buys it is their family, and then only because they feel for the guy?

Before you begin to create a product, make absolutely sure that it is needed and that people are willing to pay for it.

There are many things you can do to help you gauge response for an as-yet-uncreated product.

One thing you can do is use a keyword tool like the one Overture uses to determine how many people are searching for that term on a monthly basis.

Another thing you can do is search the type of product on Clickbank, to see how many products are available and how much of the existing ones sell. If your product is truly unique, you may have to look at similar products. Are people buying similar products? If they are, what makes yours different? Is yours better, easier to use, does it have more features?

Go to all the online forums that have anything to do with your topic and ask people what they are looking for. Ask them what types of products they are interested in, and then create that type of product.

Create a mock sales page, put a link in it that goes to a page that offers to send a notice when the product is finished. How many clicks do you get?

Sometimes you simply have to get creative. And these ideas generally will not give you an answer all by themselves. You probably will need to take into account all the ideas above, and see if each method points you to similar results.

Then go out and create your product. One of the most debilitating things on the internet is lack of action. You can talk and dream and scheme, but until you actually begin to create and work, you will gain nothing online.

This has been an excerpt from "How to Create Your Very Own Online Money Making Empire", a step by step report on achieving remarkable success online. To read more by this author, simply follow this link: Internet Marketing Success Are you interested in learning how to build a responsive mailing list? Click here: List Building

Nine Guidelines To Selecting The Right Internet Business

Writen by Craig Dawber

There is a wide variety of internet businesses for you to choose from. You should select a business that is easy to handle and fulfils your monetary requirements.

The strategy for choosing an internet business involves the following:

1. Research your options – Before deciding on any particular internet business it is important to evaluate the various options. Research the successful and non-successful internet businesses and analyse the reasons for their success and failure. While researching, you will come across more failures than successes as verified by the dot com collapse. Therefore, it is important to understand that an internet business is not a," magical" ticket to success. You have to work hard as anywhere else to turn your internet business into a success.

2. Think of it as 'part-time' work – Considering the risky nature of this business, it is not at all advisable for you to leave your full time job or other business for starting an internet related business. In fact, initially you can treat it as only a part-time vocation. After some time, when you start earning a profit then you can leave your regular job and take up the internet business full time.

3. Decide your work pattern – Choose your internet business based on the time and other resources that you are ready to invest in it. Evaluate the amount of time that you can take out from your current job for your new internet venture. Also, assess your financial position and decide how much you are ready to invest. You may also feel the need to hire people for the job or involve some of your family and friends in it. Evaluate all these factors, check out, whether the internet business that you have selected suits your work pattern, and only then select it. Whatever business you select should be within your reach, something that you can handle with ease.

4. Evaluate your expectations – Careful thought should also go into analysing what your expectations are from the new business that you are setting up. You should have a clear goal in view. You should know what your expectations will be from your business after a year of starting it. This will help you in taking the decision in selecting the right business and putting the right amount of effort that would fulfil your expectations.

5. Evaluate your strengths and weaknesses - Before starting any endeavour look into your strengths and weaknesses. You never know, you may actually come up with a good business idea from your own hobby. For example, suppose you have a good coin collection. Then maybe you can turn it into a profitable business of buying and selling coins on the internet. Your knowledge of coins would help you a great deal in this business.

6. Seek help – If you feel the need, you can seek help from others who have taken the same path. However, be careful you will find many who are ready to give you advice without any knowledge. Therefore, take advice only from those who have personal experience and a sound basis to impart advice. You can take the help of professionals if you like. It would be best not to listen to those who have no background knowledge or those who have encountered failure.

7. Analyse the best internet businesses – Before you decide on any business, you should have full knowledge of all the business options in the field. Look for the most successful internet businesses. When you do this, you will realise that a particular type of businesses are more successful than the rest, for example service oriented or information based businesses. Some of these successful businesses are:

· Membership websites – which provide access to the website, its products, information and services in lieu of a membership, entry or subscription fee

· Software websites – sites that provide their own independent software's for a charge and make profit from these sales

· Training and support websites – these are those websites, which give you help, support and training on various topics and subjects

· Shopping websites – these are websites such as, eBay sales which earn by providing a market place for buying and selling items on the internet.

You would do well to undertake businesses in which you have direct control over the manufacture of the product yourself, for example 'in demand' customized software. This would allow you to succeed, as you will not have much competition and dependence on others.

8. Analyse the worst internet businesses – After the best its time to analyse the worst internet businesses and look into reasons for their failure. This way you can avoid those businesses, which have not made it in the internet world. Some of these unsuccessful businesses are:

· Any site involved in selling popular and common products for a minimalist margin such as selling dog food, groceries, furniture etc.

· Avoid competing with a large corporation such as Tesco or Dell. This is because whatever you do they can do better with their ample resources.

· Any business in which you are moving from wholesale to retail. Here the chances of earning a profit are slim.

9. Go with your intuition – Listen to what your heart and mind tells you to do. There are chances that you will come across some businesses that you like over others. Your choice should be of a business, which you know you will enjoy. Your business should not be a chore but something that you are happy doing. Be sure of your decision because once you start a business you can't just go back on your decision.

If you keep all these points in mind while selecting your internet business then you can be sure that you will make the right choice and be successful.

This article was written by Craig Dawber of smarket.co.uk Need advice and guidance with your online business check out the resources found in this website.

The Reflective Supply Chain In Manufacturing

Writen by John Hicks

The well publicised plight of manufacturing companies in the United Kingdom has led to an ever increasing demand for reduction of internal costs and now, more than ever, the focus has been on the cost of supply chains. The nature of supply chains and their structure is however often overlooked, and many of the internal costs can be eliminated by examining the overall supply chain strategy. By developing a supply chain that reflects the needs of the internal customers, many of the previously unidentified inefficiencies can be eliminated and subsequent performance improved.

There are three categories of product that can be used to define the supply chain strategy for a typical manufacturing company. Firstly there are the core products that are manufactured on a continuous basis and form the bulk of production volume in any given period. Secondly there are products that are manufactured regularly to meet customer requirements or to satisfy a recurring demand, and finally there are those products that are manufactured to specific customer requirements on an irregular basis. The three categories are sometimes referred to as Runners, Repeaters and Strangers.

There is an unquestionable link between the classification of these product types and the supply chain organisation that is required to support them. Each classification requires a different supplier strategy and stock policy in order to maximise inventory turnover. For example, replenishment systems such as Kanban may be highly applicable to components used in the Runners group because of the rates of consumption but applied to the Strangers group may introduce higher volumes of inventory on long lead time parts. The selection of the appropriate supply chain strategies will therefore lead to two distinct systems, one for the Runners and one for the Strangers. The Runners supply chain will tend to be highly efficient with a focus on component cost, quality and the suppliers delivery performance. The Strangers supply chain however, will need to respond to the irregular customer orders and the focus will be more on supplier lead time and the ability to meet these hard to forecast demands. The Repeaters are likely to incorporate both systems and require case by case decisions on which approach to follow for each component. The Repeaters therefore typically lend themselves to strategic stock holding which requires regular review but gives a defined capability for production.

The classification of the products in this way identifies the needs of production and in turn identifies the type of supply chain support required to achieve the desired output volumes. More importantly, and often over-looked, strategies based on this simple analysis are more likely to support the customers requirements.

Having defined the groups of products and the styles of supply chains required to support the differing needs of these product groups, the supply chains themselves must be developed in accordance with these needs. The resulting supplier development programme can therefore be tailored to suit the different supply chain requirements and so support production needs and in turn the end customer in the most appropriate way.

There are many tools and techniques available for improving overall supply chain performance, but few have been developed to help define a supplier development strategy.

One technique called 'Supplier Positioning' maps customer perception of the risk and importance of its suppliers and also most importantly, the suppliers perception of the customer in terms of importance and ease of business. This can provide useful information by identifying which suppliers are not likely to support supply chain improvements. For example, many manufacturing companies will continue to purchase relatively low volumes of parts from large retailers, whose part cost, quality and delivery is beyond the customer's control due to the supplier's perception of the customer being 'low value'. These suppliers therefore have a disproportionate ability to detrimentally affect the manufacturing capability of their smaller customers.

In improving the supply chain and creating the development strategy, 'Supplier Positioning' can be used to ensure that the integrity of supply will be maintained by giving an understanding of how the various suppliers view the customer and the degrees of interaction required to maintain good relationships. This technique has an additional benefit in that it identifies potential weaknesses or mismatches in the supply chain relationships which, once highlighted, can be resolved.

The application of product classification and then developing the supply chain to suit the production requirements can undoubtedly help identify the strategic direction for supply chain improvement. The resulting activities will not only develop a leaner supply chain but will introduce greater control of inventory and a better understanding of the needs of the internal customers.

There is an extricable link between the three main influences within any manufacturing company. Identification of customer demand, production capability and the flow of materials to satisfy this must combine with clearly defined parameters and processes to generate the required output. Failings in any one area will cause a domino effect that will result in failure to deliver on time in full and ultimately unhappy customers.

The rate of demand defines the requirements for capability and material flow but must never be isolated or ignored as is often the case. Changes in demand or customer orders can only be fulfilled efficiently by having a balanced circle.

Each function in this model is dependant on the others and must therefore work within the same boundaries to achieve a common goal. The key therefore to reducing the inefficiencies in a supply chain lies in understanding and managing these relationships which is the start point for achieving a reflective supply chain.

Patrick Lee is a senior manufacturing advisor and John Hicks serve with the UK Government's Department of Trade & Industry MANUFACTURING ADVISORY SERVICE, delivered in London and the South East of England by EEF South (http://www.eefsouth.org.uk) - a leading, not for profit, business improvement & support consultancy and training service. John is Editor of their free monthly "Innovation E-Newsletter" (http://www.innovationnewsletter.com)

Facilities Needed In Preparing For A Business Conference

Writen by James Monahan

A business conference is one the best ways to keep tabs of your business's goings-on and financial results. Whether you are about to hold a meeting with your top 5 executives or about to hold a product launch with 300 invitees, preparation needs major consideration.

To aid you in your endeavor to conduct your best business conference ever, here is a rundown of the facilities you should start querying your conference facilitator or conference planner about.

1. Visual Presenter

This is the modern version of the overhead projector commonly used in presenting various data to the business conference attendees.

To maximize the use of this equipment, take note that a) you should use larger fonts and more whitespaces with your documents, b) use white paper instead of transparent since it's more top quality, c) make sure that a technician knowledgeable with the operation of this equipment is present during the conference.

2.Digital Whiteboard

This is a common dry erase whiteboard that could record digital captures of what is written on its surface. It saves all the written information in an electronic format with a computer and a software program.

The "sonic" kind of digital whiteboard has the most beneficial features such as the special dry erase pens, more useable due to it presses markers harder on the board, and more portable compared to other varieties of digital whiteboards.

It is important that you don't lean with your hand on the board while writing anything. Make sure you know how to really operate this equipment or let a technician come in handy. Don't forget to print and distribute records of your meeting's results.

3. Computers

What would a business conference become of without the help of computers? Computers are very indispensable because of the Power Point presentation that is very much practised when presenting during a conference. In using a computer, make sure that you have not set any screen saver, especially those that would cause distraction.

4. Touch Screen Remote Panel

This will help you in manipulating your slides and video. Timing is also monitored through a touch screen remote panel. Again, always ask the technician provided by your conference facilitator when you encounter any problem with this device.

6. Slides

Slides contain the information or illustrations that will better convey your messages during a conference. It should be noted that using crowded files may cause problems during a presentation. Landscape oriented slides are better seen than those in portrait format.

7. Screens

Screens are used to show videos, slides and computer presentations all at the same time. Make sure you could have optimum vision even from afar when using these screens since it's the attendees welfare that must be prioritized.

8. Microphones

Check for feedbacks when using the microphone. The technician should also be ready whenever you encounter any mishaps with the microphones.

Those are the basic information regarding the most technological equipment you could utilize when you have your business conference. It would be of great help if you follow the bits of advice required of you to do to maximize their use.

It's for the best if you check all their conditions a few hours and then a few minutes before the conference. All those facilities should help you conduct a fruitful business conference and not ruin it.

James Monahan is the owner and Senior Editor of TopConferenceSites.com and writes expert articles about conference.

Fading Giantsthe Tendency For Recognized Leaders To Quotlose Itquot As Mega Builders

Writen by Dr. Eileen Silva

It was a rare moment in networking history: four people with high MLM visibility sat together around one table. One was the man who revolutionized the diet industry, exploding his company to over 300 million within 4 years of its launch and building dozens of million-dollar earners in his 30-year tenure in the MLM industry.

On his left was another legend of MLM--- heir to one of the largest MLM fortunes to ever be amassed and owner of the company that was, arguably, the most charismatic and wealthy meteoric-rise-to-riches ever to hit our industry. My husband, Taylor Hegan, and I, who have made in excess of three million dollars the last few years, as well as creating over a dozen other millionaires in the last decade, rounded out the circle.

When the subject of industry leaders' ability to repeat their successes as they move from one company to another came up, we collectively decided that very few "big" leaders are able to change companies and repeat their track records.

Perhaps the most compelling reason for this is the nature of the dream we sell: "Build an empire that you can manage from the beaches of the world." "Create financial freedom, which gives you the time freedom to spend with your family and your hobbies."

We, who have actively helped mold the industry for the last three decades, have noticed that those who hit the big incomes seldom continue to build and work the business aggressively from a recruitment and growth emphasis after their checks surpass $20,000 a month. In light of that sabotage phenomena, I thought it would be useful to offer up some guidelines to help you avoid becoming a statistic once you hit it big!

I suggest that you: 1. Hire a staff to help you run your business like a business; 2. Never abandon doing the leadership steps that got you there. These include: retailing, advertising, sponsoring, mentoring, training, personal development work, leadership management, daily communication, and event planning. With the current trend in compensation payouts and telecommunication systems, as well as recruiting systems, distributors tend to develop their loyalty to their products and company. One of the biggest money earners of all time recently made this interesting statement: "If I wanted to leave my company today (after more than a decade and $35 million commissions earned), I wouldn't be able to move people with me. They are all so product-bonded that it's not about me, or the lure of an opportunity; it's about the results they are creating through retailing systems and new recruiting systems."

In your less successful days I would encourage you to sponsor your weakness --- in other words--- if you don't like doing mail order, I would encourage you to sponsor someone who did. As you progress up the ladder of success with MLM, let me implore you to hire your weaknesses--- so that within your immediate direction, your office continues to execute all the necessary phases of the business.

Let me also suggest that at the very least you plug back in 10% of your income toward business expenses…. and quite possibly it would be appropriate to invest considerably more than that. Taylor and I spend many thousands per month on expenses, but as he is quick to point out that we have steadily amassed a fortune in the face of this expanded tab.

If you want to avoid becoming a fading giant, you must continuously assess your business developments and surround yourself with a mastermind group that will stimulate you to be the best you can be. Remember: the true great leaders of MLM are not necessarily the biggest earners; they are the most well- rounded performers with industry staying power. Make sure, as you take your career to the superstar level, that you remember the importance of continuing to execute the tasks that originally got you there! You will then be, as multi-millionaire, Charles Givens, has always said, "Ten feet tall and bulletproof."

Copyright 2006 Dr. Eileen Silva

Eileen Silva, Ph.D., N.D. is a metabolic health balancing expert, talk show guest, and lecturer. Dr. Silva is also an individual, group, and corporate weight management consultant. Contact Dr. Silva at http://www.dreileensilva.com

What Happened To The Mining Industry In The Us

Writen by Lance Winslow

The Flow of Natural Resources and Raw Materials is vital to our nations Industrial Capacity and Job base. There are many reasons why we should be harvesting our own raw materials that already exist in this country, rather than importing them, whenever it is feasible or possible. When there are reasons, which prevent us from doing the collecting of those natural resources within our own country, then and only then should we look towards our trading partners to supply us such raw materials and resources.

When we can mine such raw materials within our borders and transport them short distances to the processing facilities, manufacturing factories, refineries, energy power plants and shipping ports or railroads for exporting at an expeditious and cost effective manner, we should. In our country we have seen the loss of most of our mining in the last 40 years. Some was due to Federal Clean Water Act in 1972, which was to prevent the pollution from things like strip mining.

Many other mines, drilling rigs and plants were closed due to the cost. This was often due to the World market price for the minerals or natural resource. Much of the mining was shut down due to regulations, labor costs, labor unions, OSHA rules, etc. Some examples of the problems of cost in mining have been overwhelming. When reviewing the recent closing of the Gold Mine in Butte, MT we find that the mine was closed due to the increasing costs of energy to crush the rocks to get the gold out. There costs in energy went from $280,000 per month to 1.6 million per month. Sure there were other issues although imagine getting that electricity bill and trying to manage your expenses? Unpredictable energy costs are necessary for mining and other heavy industry, price spikes on top of over regulations is a death nail.

Such over regulation has inadvertently caused the off shoring of America's industrial might. Without mining near by the raw materials are expensive to transport, so thing are made closer to those raw materials. So in fact we are to blame for our manufacturing and industrial industry losses. We allowed over regulation and linear thought to make us weak. Think about it, this article was written on my visit to China; yep, made in China.

Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

Simple Ways To Build Your Internet Business Into A Tower Of Profits

Writen by Daegan Smith

Are you earning enough now in your internet business? Are you satisfied with the results of your sales? Or are you just starting up and worrying already how you will generate revenue with your internet business? Are you freaking out if you'll really make it with your internet business?

The competition is becoming tougher. Millions are online, but hundreds and thousands of internet businesses are also out there. Customers are able to demand more because they know there are many alternatives out there for them. With so many others to struggle with and against, how will you stand out? How will you make it with flying colors to the top?

Let us count the ways to earn towers of profit!

1. Website Development Is a Must!

Design

The appearance and content of the site must be pleasant enough to attract people to read on and buy.

Don't mess up your page with too much information. The message may not get across if there are too many confusing details seen in your page.

The page must load easily. The text and graphics should be clearly viewed. It should not be too large that would make the clients impatient. They might not choose to wait.

Make sure also that your site don't look cheap. Visitors might not take your website seriously if it is too plain and if the designs are screaming. Win the trust of your visitors and clients by making your website look as if it had been invested upon. Impression says a lot about your credibility to make a sale.

Content

If you have a product or service to sell, it must be on the page. The product information and price must be seen right away. Bank on the total packaging of your product to do the sales talk for you. Give direct to the point. Emphasize on the edge of your product or sales from the rest. Tell right away whether you have lower prices, higher quality, desirable services or better incentives. Promotions, freebies and contests would also stimulate the interest of the clients and visitors.

2. Promotions

Register on search engines

People use search engines when looking for something they need. It is a must that you are out there when they look for your product or service. Register on top search engines.

Publicize

Use the link to your website as your signature when you send out messages to your friends and to your mailing list. Use the signature also when posting in forums or newsgroups.

Publish announcements and articles. Make your presence felt in that part of the online community that shares interest in your products or services. Come up with Utilize also traditional and offline means of promoting like including your website address in your business cards, stationeries, and company letterheads.

3. Pursue Other Means to Additional Revenue

Affiliates programs

Through affiliate programs, other people can sell their products or services on your website. By simply linking to another website that sells merchandise intimately related to yours. They will do all the hassles of handling and collection and you get part of the profits.

Host paid ads

You get paid when hosting internet advertisements on your webpage. Each time an ad or banner is shown or someone clicks on that ad or banner, money comes in. Several companies online will be willing enough to match your website with the advertisers. Just make sure that you properly delineated the conditions and terms of payment before signing up. It is just usual surfing for your visitors. They would read, they would click, they may not buy, but you still get to earn.

Searchboxes

Locate for search engines that pay to have their searchboxes included in your website. Whenever a search was made using their engine from your website you earn extra money without stress.

4. Think

Think of what else you can do and how you can do it. You'll never know the next challenge in store for you out there.

Foresee whatever difficulty you could possibly encounter. Consider the strengths of your strategies. Focus and improve on those strengths.

Think of new skills that you need to learn. Are there new technologies developing out there? Is there still a need for my commodity? Or are their needs changing? Do I have to change something in my product or services? Do I have to do some repackaging? Enhance on the new skills or features that you need to concentrate on.

In this ever changing world, you have to be responsive to the needs and demands. Know what sells, how to sell, where to sell and when to sell. Answering these questions will help you now. But knowing why you sell, the desire to be successful, to earn profits and to make your services available out there will help you sustain a momentum that will keep money coming in.

Daegan Smith is the leader of the fastest growing team of successful home business entrepreneurs on the net. Find out how we're creating financial freedom all across the globe and how to get in on the action FREE => http://www.comlev.com

How To Become A Super Star Sponsor

Writen by Dr. Eileen Silva

If you're like most of us, as soon as you've paid your fee to become a distributor, the first thing you want to know is: "How do I build my organization and make "X" number of dollars a month?" Amazingly, a lot of big money earners may give answers to that question that bring you no closer to achieving your goals than you were before.

For example: 1. "Talk to people." (Unfortunately, when a new recruit says he or she is not having success doing that, the sponsor or trainer generally says, "You have to talk to MORE people. It's a numbers game!"); 2. "Run some ads." (Without ad-closing training and some experience with your product or service, you or your recruits probably will blow all the leads); 3. "Send brochures or tapes to a mailing list." (This could work with the RIGHT envelope, the RIGHT cover letter, the RIGHT names list, but chances are it will be very expensive and ineffective.) Instead of these ineffective ideas, I want to share my ideas to help you become, "starting today, " the sponsor you wish you had:

First of all, check your distributor kit out carefully. Virtually every company has valuable tips and information in that kit: everything from conference call schedules, product information sheets, audio cassette tapes, and brochures to company videos, buttons, name jogger lists, and information on trainings and conferences. Start there, for those are all legally approved systems for your company.

Next, put in a call to your upline sponsor, and ask questions like: How long have you been involved? What has this opportunity done to improve your health (if you have a health product line) or to cut your communication costs (if you have a phone company), etc? How has this opportunity changed your lifestyle? What are your best ideas for helping me build my business? What books or tapes do you recommend I check out? What can I count on you for?

Ideally, your upline sponsor has had great product success (and therefore, credibility) and is making some significant income already, has upgraded his or her home as a result of the MLM income, and enjoys nice cars, world class vacations, or other lifestyle enhancements as a result of your company's opportunity. If you discover that your sponsor isn't going to be an effective guide, then I advise you to go up the line until you find someone who can be a role model for you.

If you are going to become a Super Star Sponsor in the industry and join us in making really big money (we've made over $8 million with our present company), remember my five best secrets for making your fortune from home:

1.  Begin with the end in mind.  Visualize how you are going to live and be very specific about it.    2.  Become organized.  Until now you may have considered organization a housekeeping issue, which of course it is.  But it's far more; it's actually an integrity issue.   3.  Develop the 21-day-habit system. (If for 21 straight days you repeat something new, then you will build a new habit.)   4. Spend 20 minutes or more each day doing personal development work.  In a home-based business, we are really in a "people business"  disguised as a "product business."   5. Consider the EverReady Bunny your personal role model.  When you absolutely have to make your home-based business lucrative, you absolutely cannot quit.  You must develop a persistence that everyone around you admires, and it's imperative that you mentor with people who are going to be a real mastermind support for you.

Finally, with these fundamentals in place, ask yourself exactly what you need in a sponsor, and become that for everyone who joins YOUR organization. Instead of being an "enabler" who does things for everyone, become an "enpowerer" who transfers skill sets to new recruits. Once you become a master sponsor, set up an internship program for new recruits who want to learn at your feet. You can then truly become the sponsor you wish you had.

"Conceive, believe, achieve!" You can do it, and I'm confident that you will be successful beyond your wildest dreams . . . if you don't quit. Remember my husband, Taylor's, longtime motto: "We build the people, the people build the business!" Good luck!

Eileen Silva, Ph.D., N.D. is a metabolic health balancing expert, talk show guest, and lecturer. Dr. Silva is also an individual, group, and corporate weight management consultant. Contact Dr. Silva at http://www.easilymakingmoney.com

Organized To Be Your Best A Book Summary

Writen by Regine Azurin

The Big Idea

One of the factors to success is the ability to manage tasks efficiently and systematically in a similarly conducive environment. Practicing time management allows you to accomplish the more important tasks on time; and helps you achieve the goals you have set for yourself.

Organized to Be Your Best! gives simple tips on how to get started and maintain good organization practices. Being productive doesn't have to be difficult. After all, it's supposed to make life easier for you!

How to Be Positively Organized!

Being organized goes beyond having a clutter-free office, it also involves getting your priorities in order and finding the time to do all the things you want. Another benefit of being positively organized is that you are able to create a balance between the different aspects of your life such as work and family.

In order to do this, you must first be able to identify personal and professional goals you would want to achieve. These goals help you stay on track.

Writing down goals is a very powerful technique. Make sure your goals are specific, and that they clearly define what you want to do. Knowing why you want to achieve these goals and mapping out ways to achieve them keeps you committed. Goals do not necessarily have to be realistic all the time. The higher you aim, the better.

Techniques to Ensure Success

1. Put your goals into writing.

2. Read them daily before you do your planning and before you go to sleep.

3. Take some action on your goals every day or at least every week.

4. Share them with another person and listen to their goals as well.

5. Every week, write down and accomplish smaller goals that relate to your long-term goals.

6. Review and revise your goals at least twice a year. Always make sure that your goals reflect your deepest values.

7. Let your goals inspire you and not haunt you.

8. Include both professional and personal goals to increase the balance of your life.

Time Management: What You Really Need To Know Time Management helps you manage the important things in your life. It is also the basis of any good organization. Time management helps you focus on tasks that are essential in reaching your goals.

Planning and Prioritizing

Planning and prioritizing are the foundations of time management. They clearly define your short-term and long-term goals; and make decision-making on a daily basis easier.

Identify priorities according to the importance of the task and how soon it is needed. Classify the tasks according to the following:

1. Important and urgent.

2. Urgent but not important.

3. Important but not urgent.

4. Not urgent and not important.

Remember that you should make time to do tasks that are important but not urgent because they are activities that can help you accomplish your goals.

Six Ways to Maximize Planning and Prioritizing When Making To-Do-Lists

1. Plan tomorrow, today, and put your plan into writing.

2. Revise your plan. Stay flexible and use common sense!

3. Make at least one, screened-time appointment with yourself each day.

4. Consolidate activities and avoid unnecessary to-dos.

5. Make time every day to work on your "should" priorities.

6. Write down key goals, activities, or projects for the week.

How to Handle Too Much to Do in Too Little Time

Control Interruptions at Work

Interruptions often hinder you from finishing your work. These interruptions are either things that you cannot control, such as mail delivery or incoming calls, or events that can be controlled because you initiate them.

Some interruptions are part of your work, but some are unwarranted. Ask yourself if these interruptions are necessary. If they aren't, find creative ways to go about it.

Five Secrets to Taming Telephone Time

1. Take control through preparations and planning. When making telephone appointments, make sure to take note of the best times to call. Decide if some meetings are best done over the phone or over another medium such as email.

2. Remember what you say goes a long way with PTA. PTA, or positive telephone attitude, helps you establish good relationships with people you work with.

3. Use concise communication. Be specific on times when it would be best to reach you or how much time you can spare to converse with the other person.

4. Take notes and take action. Some calls require you to call back after a period of time. Take notes when making a call so that you won't forget important details or even the name of the person you are talking to.

5. Train your telephone team. If you have other people answering your phone for you, train them how to handle or answer calls. Teach them how to screen the important ones and how to take notes.

By: Regine P. Azurin Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs. http://www.bizsum.com "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs Mailto: mailto:freearticle@bizsum.com BusinessSummaries is a BusinessSummaries.com service. (c) Copyright 2001- 2005 ,BusinessSummaries.com - Wisdom In A Nutshell

Are You Made To Run An Internet Business

Writen by Michel Richer

Many people would like to have their own internet business. They like the idea of being their own boss. They like the idea to work from their home office. They like the idea of making a substancial income of around $10 000 + a month.

Does this sound tempting to you ?

If yes, it is important to ask yourself some though question before thinking about running an internet business.

Do you really want to work from your home office ?

Many like the benefits of an internet business, but few take into account the hard work that must be made to succeed with a business. Please don't make this mistake yourself.

Are you able and willing to invest time and effort even when you don't see direct result for maybe some months? Are you the type to discipline yourself to work every day ? Are you willing to learn and to follow training? Can you motivate yourself every day for month and years to come ?

SELF DETERMINATION

You need to possess the ability to push yourself ahead. Your drive and determination will be reinforced with every new sale.

To really succeed with your internet business you need to have clear goals and a business plan. You need to know where your business is going. You also need to put lot's of time and effort to excelerate your business growth.

Running an internet business demand a lot of skills like computer knowledge of course. Marketing (copywriting, advertising). Website design & development etc.

By learning and experimenting you will gain lot's of experience. When you have a lot's of experience you become an expert in your field, wich is a great thing for your business.

YOU ARE THE MASTER OF YOUR DESTINY NOW

Isn't it great to be your own boss ? Working for yourself and taking all the decision. You are the master now.

You have the drive, you have the determination. You have the patience to see your business grow day by day, month after month.

Don't wait for everything to be exactly right to start...THERE WILL NEVER BE A "PERFECT" TIME! Start now, with whatever you have. The things you need will come to you as you work toward your goal.

If something bad happen, you have the humility to see what's wrong and learn from your error. You are the only one now responsible for your self.

Treat your business as a serious, full-time business, and it will become one.

IN CONCLUSION...

Think of your first six months primarily as a training period. Don't expect large earnings until after you've educated yourself.

Even the most dynamic, highest-earning entrepreneurs in the industry took MONTHS to begin seeing an income of any real significance.

Don't be a negative thinker and don't let the negative attitudes of others (even if they're family members, friends, or peers) influence you.

All the great men and women in history had to overcome the naysayers who said it couldn't be done—and then went out and did it. Think for yourself!

As long as you think positive and focused on your business target you're on the right way to a rich life, which is directed by you and it will lead you to tremendous success.

Michel Richer, The Internet Business Specialist Can Help You Build A Successfull Internet Business That Can Generate Massive Profit !!! So Start Your Own Internet Business for FREE >> Visit Now :: http://hombyz.com/homebusiness.htm ------------------------------------------------------------ For FREE Business Articles With FREE Reprints Right Visit: http://hombyz.com/homebusinessarticles.html

Art In The Workplace Does It Improve An Employees Motivation Level

Writen by Sue Kennedy

Does offering employees a pleasing work environment make a difference? Or is it just another excuse to spend money? Read on….

Essentially it is all about enriching the work environment, and if you are wondering why you need to bother then I'd like to offer you three reasons:

o It create better attitudes

o It improves morale

o It enhances the employees commitment to the organisation

There is a fair bit of research in this area looking at the concept of improving employee motivation from different angles. For example during March 2002 Arts & Business released the results of a MORI commissioned survey. The research investigated attitudes towards the Art's and their effect on the working behaviors among business leaders and the general public.

The results revealed that 53% of the workers surveyed felt that if their employer were to provide opportunities to enjoy artistic activities they would be motivated in their work. 95% of business owners surveyed said they felt that motivation is 'essential' or 'very important' in directly driving company performance.

Employees can participate in community related art projects or the employer could sponsor an initiative, and I'll cover that in a future articles but for now I'd like to focus on why art should be used to enhance the working space, or put another way using art to break up plain walls, and relieve the potential visual boredom for the employee.

Open place offices are very commonplace nowadays, and to some extent have diminished the employee's sense of having a private space of their own that reflects their personality. Thus the art in their view becomes more important especially if they don't have a window nearby.

I even heard of a company that has produced space dividers for open plan workplaces that are limited edition prints on mesh by British contemporary artists.

Studies by BOSTI a US based workplace design consultancy make it clear there is a relationship between how people experience the offices they work in and their productivity levels on job including job performance, job satisfaction and their ability to communicate with each other.

We all react both consciously and unconsciously to the area in which we live and work, our environment has a profound effect on feelings, behaviors, general health issues and productivity. Using art in the office is only one aspect of workplace design, but it is one that should not be overlooked.

Having art in the workplace is also a way of encouraging creative thinking and of course there is the potential of a Public Relations spin off. A survey carried out by ICM and Art & Business found that 73% of employees wanted more art in the workplace, claiming it made them feel more 'motivated' and 'inspired.'

Further research carried out by International Art Consultants Ltd "indicates that companies regard art as an integral part of a motivating and productive working environment, and that more organisations are actively seeking to maximise the benefits of art within the context of their broader business philosophy."

So it makes sense to create a pleasing ambiance for everyone who uses the work space, after all there are enough other variables in business life. Let's do something about the ones we can control!

About the author: Sue Kennedy, LRPS & LBIPP Sue Kennedy is an UK based photographer specialising in outdoor photography and works on commission for companies & individuals as well as shooting for picture libraries. To purchase from Sue's current print and card selection visit her Website: http://www.blueeyesphoto.com. Don't forget to sign up for her monthly ezine too!

Sell More Of Everything

Writen by Sylvie Minson

This is a common trick used by new businesses, particularly in the 'tech' industry to increase your total sales in a hurry, at very little cost to you.

For every person that buys your product, tell them if three or four of their friends also buy the product, you'll give them a rebate of the full sales price. That's it.

Of course, you'll have to do the math and make sure this works out for you. You don't want to end up selling more product and losing money anyway.

Of course, if you would end up losing money, I'd say you're selling your product far too cheaply - but, that's another story.

It's like having a temporary sales force out there working for you. Try it out. Make sure you keep good records, give people a number to give their friends, to make sure they get credit for the sale.

You'll also probably want to have at least one up-sell item you can add onto this plan. Something extra you can sell along with the initial product and add even more to your revenue.

With this plan you can easily increase your sales three or four fold in a very short period of time.

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How To Write A Business Plan And Make It Your Blueprint For Success

Writen by Dee Reavis

Why write a business plan? There are several reasons why you might want to write a business plan.
1. It is a tool for obtaining financing.
2. It will help unite venture partners in a common goal.
3. It can serve as a feasibility study.
4. It will serve as a goal and blueprint for your new business.

Of all of the purposes listed, the last one is the most important. According to the Small Business Administration, 95% of all businesses started, fail within the first 5 years. One of the main reasons for failure is a lack of direction or goals. A business plan will give you that direction or goal, if it is used properly.

The Foundation For Writing A Business Plan

There are several things you need to consider before beginning to write:
1. Consider whom you are writing the plan for.
2. Have a firm idea of what product or service you are offering.
3. Do market research to determine the demand for your product or service. Learn who your potential customers are.
4. Decide how you are going to sell your product or service to your potential customers. It does not matter how good your product is unless you are able to sell it for a profit.
5. Determine where you are going to get the money necessary to start your business. You must have enough financial reserves to pay the expenses until you pass the breakeven point and start making a profit.

Writing Your Business Plan

After you have finished your research and background preparation, it is time to list the reasons why your business will succeed. You are essentially writing a report to yourself. Your report must address all the areas that are obstacles to business success. Your business plan must be able to convince a reasonable person that you can succeed. It is also your goals for success. Without a goal, your aim is haphazard and prone to failure.

Business Plan Outline

The following is an outline suggested by the US Small Business Administration:

Elements of a Business Plan

1. Cover sheet
2. Statement of purpose
3. Table of contents

I. The Business

A. Description of business
B. Marketing
C. Competition
D. Operating procedures
E. Personnel
F. Business insurance

II. Financial Data

A. Loan applications
B. Capital equipment and supply list
C. Balance sheet
D. Breakeven analysis
E. Pro-forma income projections (profit & loss statements)
Three-year summary
Detail by month, first year
Detail by quarters, second and third years
Assumptions upon which projections were based
F. Pro-forma cash flow

III. Supporting Documents

Tax returns of principals for last three years Personal financial
statement (all banks have these forms)
For franchised businesses, a copy of franchise contract and all
supporting documents provided by the franchiser
Copy of proposed lease or purchase agreement for building space
Copy of licenses and other legal documents
Copy of resumes of all principals
Copies of letters of intent from suppliers, etc.

Summary

The suggested research is the basis for writing your business plan. The business plan you are writing will be the blueprint for your new business. Consider what a house would be like if the builder did not use a blueprint. You want your business to be well built like the house you live in. Just as a carefully planned house will last many years into the future, you want no less for your business. If you do not take the time necessary to develop your business plan, then you still have a plan. It is a plan for failure.

Dee Reavis has spent his career analyzing business situations to find the lowest cost methods of doing business. You will find more information at How To Write A Business Plan and How To Start A Business From Home.

Increase Your Business By Sending Business Greeting Cards

Writen by Gregg Hall

There are many different kinds of businesses available to the consumer today. Customers can choose who they want to do business with and with more businesses opening daily, and the explosion of internet businesses, customers are looking for the best places to do business with. Never before has it been more important to try and keep the clients your business currently has.

The number one reason customers will tell you that they want is good service. They want to feel as though the business cares whether or not they choose their service. In order to keep the clients you have and build new clients you need to keep the customers feeling important.

Business greeting cards are an excellent way to let your clients know that you appreciate their business and welcome their return. During the holidays more and more businesses are sending greeting cards. Most customers will welcome the little surprise as long as some general rules are followed.

First of all it is very important to have current information on the customer such as address and name. A business that sends a greeting card with good intentions to the wrong address or with a misspelled name will come off as impersonal and pushy.

Secondly it is imperative that the greeting cards are kept with a neutral tone, so as not to offend. However there are exceptions to the rule, if a business chooses to stand by their religion choice and is willing to risk losing a customer, then a religious card is acceptable.

Finally the most important part of sending a holiday greeting card to a customer is to have the head of the company sign the cards personally. This is the only way to ensure the client feels touched by the company's awareness and compassion. An unsigned card will be the same as a flyer in the mail.

Holiday greeting cards sent out by businesses are an excellent way to remind the client that you are it for them, even if they don't require your services at present time, the card will ensure they will return when they need your services next time.

The personal greeting cards are just that, personal. Customers want to feel as though you need and want their business. The customer also wants to feel as though they are important to your business.

Another benefit to holiday greeting cards are they serve as a type of reminder notice, reminding clients of the need to make a return appointment or a servicing due on a vehicle. The client will be more likely to pick up the phone and request your business after they receive a personal greeting. Keeping the camaraderie going between client and business will pay back when they return and have told others that you remembered them during the holidays.

Gregg Hall is an author living in Navarre Florida. Find more about this as well as business supplies at www.suppliesforallbusinesses.com

Finding Your Niche

Writen by Maranda Mann

One of the most challenging things about first starting a website and creating your first e-book is figuring out what exactly to write about. I am going to give you a few tips and ways to research your ideas to make sure you have a solid market to work with.

To get some ideas flowing on what to write about, just pay attention to whats going on around you. What are peoples common concerns, what are people interested in, what are you interested in? Its also good to look for ideas by finding out who's already become successful and what they are writing about. A good website to find this out at is www.clickbank.com. Companies can sign up there to get affiliates to advertise their products for a percentage of the profits. Clickbank has them all in categories by market and you can look at the top 10 or 20 and really get a feel for whats selling best in that market. Go browse through a few and you may just get an idea or two! You can also watch infomercials, look through magazines, read direct mail, and browse through groups.

So you think you found an idea ? Lets check it out and see what the market will be like for your e-book. You can go to www.overture.com and check out how many people searched for your key words for your e-book last month. For example if you were making an e book about cooking, you would want to look up cooking, and you might want to look up the key words recipes baking, or cooking tips.

Also you'll want to make sure that your product can appeal to a large group of people. Think about the kind of people who would want to read your book. Is it a wide range of people who have things in common, or just a select few. The advantage of having a wide range market is that you can create a whole different course or e book and you can still market to the same group of people. It gives you the advantage of branching off into different markets within the same general market. Also a good thing to look for is something you are genuinely interested in. What are you passionate about? What would make you excited to write about? If your passions aren't really that marketable, you may want to find an aspect of a larger market that interests you. I hope this gets some ideas flowing!

Best wishes!

Maranda Mann

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Network Your Business Online

Writen by Rojo Sunsen

Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business. There are many ways to network your business online. Participate in online business related discussion boards , e-mail discussion groups, newsgroups and chat rooms. You can communicate with other business people via e-mail, video conferencing and by using instant messaging programs. Join online business associations and clubs.

You'll gain many benefits from networking online. You'll learn business information that you didn't know before. You can get advice on how to solve a current business problem. It can lead to new business projects. Negotiate joint ventures and cross promotion deals. Learn important skills that you didn't have before. Get constructive criticism that can improve your business. Brainstorm with others to come up with new business and marketing ideas.

Before you go out and communicate with other business professionals there are a few things you should know ahead of time. Know what kind of business information you are seeking. Figure out which professionals could give you this information. Know what questions you want to ask them.

About the author: Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.

Is Turnover Back In Vogue One Trend To Pay Attention To In 2005

Writen by Paul Dorf

Upper Saddle River, N.J. - January 10, 2005 - With the start of the year, a flurry of articles have appeared, talking about what we can expect in the way of business trends during 2005. One of the most alarming issues is the intention of many employees to seek new jobs now that the economy is starting to improve. A recent joint survey by Society for Human Resources Management (SHRM) and CareerJournal.com indicated that 75% of the employees polled said they would like a different job; 43% want to increase their compensation. Similarly, a recent survey by Monster.com indicated "93% of the respondents plan to job hop."

Many companies have taken credit for the lower level of voluntary turnover that they have enjoyed during the last few years. Although some improvements in turnover are based on positive actions that companies have taken, others appear to be strictly related to the fear of employees to look for other jobs when our economy is limping along. We believe that the old adage, "the devil I know is better than the devil I don't know", is a major influence in why employees have stayed where they are for the time being.

If the surveys are a realistic indication of what we can expect, the question arises: what should companies do now to thwart a big increase in turnover of trained employees seeking better opportunities? Our experience has shown that there are five (5) key steps that a company can take to generate positive results. These steps are:

1. Clarify the Compensation Philosophy – What is the labor market that the company needs to compete against for qualified employees? What is the level that the company should pay against that market? What is the best mix of pay elements for their employees? Is the pay program consistent with its Business Plan and Marketing Strategy? Addressing these questions will help the company establish a baseline against which to benchmark pay and pay practices, and establishes the company's commitment to its compensation programs.

2. Review the Procedures for Determining Pay – What are increases based on? How will they reward varying contributions of employees doing the same job, but at different levels of performance? How equitable is the system, and how consistently is it applied? Ensuring that pay practices are equitable builds trust among employees, provides a measure of comfort with the system, and allows employees to determine how their pay is impacted by their performance.

3. Review the Performance Evaluation Process – What is the basis for making personnel decisions, including pay increases, promotions and transfers, terminations, assessing training needs, identifying expectations and accountabilities, etc.? Having a consistent means by which personnel actions are administered provides for fair treatment among employees, and assists managers in applying policies and procedures consistently among their staff.

4. Identify the Top Contributors – What is being done to determine which employees are most valuable and whose loss would seriously harm the company's ability to operate successfully? What is the company doing to insure that employees are happy, and stay? Employees are a company's most valuable aspect. Ensuring that the best performers are recognized for the above-par contributions to the organizations will further motivate them to exceed their goals, and can encourage other employees to challenge themselves.

5. Evaluate the Communications Process – Is management able to communicate effectively with employees? Is communication trusted and able to relay appropriate information to employees? Has management communicated its commitment to its employees and to fostering a rewarding work environment? In many instances, the biggest problem is that employees don't know where they stand in the eyes of management. In addition, they often don't understand how the pay programs work, or what they need to do to move ahead. This lack of understanding leads to discontent, frustration, miscommunication, problems, and eventually to the feeling that the "grass is greener elsewhere".

Addressing these issues doesn't insure that turnover will not increase. But it should certainly provide a strong indication to employees that their organization cares and is taking the necessary actions to improve their working environment.

Paul R. Dorf is the Managing Director of Compensation Resources, Inc. He is responsible for directing consulting services in all areas of executive compensation, short and long-term incentives, sales compensation, performance management systems, and pay-for-performance, salary administration. He has over 40 years of Human Resource and Compensation experience and has held various executive positions with a number of large corporate organizations. He also has over 20 years of direct consulting experience as head of the Executive Compensation Consulting Practices for major accounting and actuarial/benefit consulting firms, including KPMG, Deloitte Touche (formerly Touche Ross), and Kwasha Lipton.

Market With Integrity

Writen by Alicia Smith

Playing games can be a lot of fun, but in business they can take an ugly turn when they turn into head games. How we play games, or play at games, often reflects our true nature as to how we do business.

We always have a choice. We can make it a win-lose or a win-win option. Playing head games in business involves lying, cheating, hidden agendas, one-upmanship, customer or employee exploitation, and the like. Often these behaviors find their essence in the need to be right, to be in control or to portray a particular image.

On the other hand, playing games with integrity involves creating situations where both you and the customer wins. Everyone has their needs met and enjoys success. This involves cooperation, kindness, a service attitude and other supportive behaviors. There is a lot of truth to the phrase, "it's not whether you win or lose its how you play the game."

How do you intend to play the game when it comes to marketing to and servicing your customers? Here are some suggestions for creating win-win games.

1. Keep it simple. You'll attract more prospects by making your marketing messages easy to understand. Today, more than ever, people are inundated with marketing and advertising messages. There's so much coming at them that they end up acknowledging very little of it. It takes a lot of mental energy to put your attention on anything since that means taking it off something else. If your message is lengthy or hard to understand, a prospect won't get through the first couple of words, whether they are reading it or listening to it. Instead, use simple wording, create a simple process to follow (no more than 3 steps), and by all means, make it easy for them to contact you by providing every conceivable piece of contact information possible. By keeping your communications clear, simple, and easy to understand, you'll attract people to your business.

2. Make it win-win. Make sure everything you do provides a win for you and a win for the customer. Your "wins" might be a product or service, goodwill, referrals, or publicity. For the customer, their obvious "win" will be enjoying the product or service that you provide them. If you want to take your business to the next level, provide additional "wins" for your clients or customers. Give them special discounts for their long-time patronage. Offer them free samples or provide special reports or other information which they will find useful and which they will consider passing along to others.

3. Have fun. Marketing should be fun. Not only will it make running your business much more enjoyable, people who interact with your marketing messages will sense this playfulness and find it attractive. Our daily lives are often so serious and regimented. Lighten up your business by using techniques that are upbeat, playful, and that will put a smile on someone's face. This is definitely one way of making yourself seen and heard among the thousands of marketing messages that inundate us daily.

4. Be true to yourself. Your marketing must resonate with who you are. It should be in synchronicity with your attitude, your beliefs and your standards for doing business. Just as there are rules for playing a game, there are certain rules by which you should conduct your business. These are personal and unique to you. Whatever they are, people will sense when you are in or out of integrity with who you say you are. Being true to yourself is all about being comfortable and secure in who you are and confident that whatever you produce by way of marketing is what is "right" for you at the time. Trust who you are and what you do – and others will also.

5. Enjoy the creativity. We usually associate playing with taking a break from reality. It's a time to relax and to not have a care in the world. Often, it is during these times that we find ourselves being the most creative. Corporations or organizations that rely heavily on creativity (advertising firms, public relations, consumer products) often employ games to keep the creative juices of their employees flowing. If you approach doing business as a game, thinking about your marketing from a fun and playful perspective, you'll find that your creativity level will automatically increase.

6. Create games that support your business. Did you know you could create games based on your business? Let's say you're a financial planner. You can create a simple game where folks earn points based on activities that promote saving money. You can give them a simple sheet of paper to track their progress. You can run the game for a particular time, then ask them to bring in their progress report (game sheet) to redeem it for a product (an ebook, special report), or even a discount on their next hour of consultation. If you are a personal trainer, you might create a daily game where points are earned depending upon the client completing an exercise regimen. Depending upon the level of achievement, you can provide fun giveaways like a pedometer, healthy recipes, or some other health-related product. Most people love games because they are a welcomed distraction. Use these distractions to create more attraction to your business!

7. Play with others. Playing games with others is part of what makes them so much fun. It's a time to gather with friends or colleagues to just have a good time. We can do that in business as well. By creating alliances or partnerships with others, we can create situations from which everyone can benefit. Perhaps we can create a new product or program. Or, maybe we can co-lead a discussion group or lecture. Not only can we learn a lot by working with others, we can expand our business offerings, increase our network of prospects, and have fun all at the same time.

8. Play nice. Everything, including the games we play, goes a lot better when we play nice. The same thing applies to our business. We need to be aware of everyone who we impact – our customers, our colleagues, and our vendors. We must be kind, courteous and respectful of everyone. What we give, we gain.

9. Play a better game. In business, we play a better game when we over-deliver to our customers or clients. Over-delivering is all about providing more than is expected. We might provide our client with 3 coaching sessions per month. We over deliver by giving them an extra half-hour every 3 months. Or we may consider giving them a sample of a new product we have developed or a discount on a new program or course we have developed. It might be as simple as sending them a card thanking them for their business or sending a small book or other gift when the time or circumstance might call for it. How can you provide more than your customer or client would otherwise expect? Play a better game – give more.

10. Play fair. By following the rules of the game, everyone feels like they are safe and that they can truly enjoy themselves. In business, a product or service guarantee can be considered a "rule". While it is not mandatory that you provide one, prospects will feel more comfortable buying from you if they know that you will take care of them should they want a refund. Keeping our promises to our customers is also another type of rule. Following through on our promises to deliver products or services is one way to create loyalty, trust, and strong relationships with our customers.

© Copyright 2004 by Alicia Smith

Alicia Smith is a Coach and Trainer whose specialty is helping coaches to Make Money Now. This article is derived from just one of the 90 lessons contained in her e-course, 90-Day Marketing Marathon. To learn more about that course and her other products and services, please visit the following sites. (You also can email her at alicia@aliciasmith.com.) http://www.90DayMarketingMarathon.com http://www.discninja.com http://www.InternetAssessments.com

Membership Site

Writen by Stephanie Hetu

Many membership sites function as the newsletters and phone trees of old. They are gathering places, of sorts, where members can go to feel connected, get updated information and get a general idea of what is happening with their organization. Membership sites can be a great tool for improving member retention.

Membership sites are used by businesses of every conceivable type. Churches use them to post activities and daily inspiration; subdivisions use them to announce community events; museums use membership sites to disseminate information about upcoming exhibits; and even schools and child-care facilities use them to help parents stay informed and monitor their child's progress. Membership sites are cost-effective in terms of reach and implementation. And again, they work well as a primary tool for building and retaining membership.

Membership sites have become more important with our increasingly break-neck pace. They allow us the flexibility to check in and stay connected at a convenient time –even if that time is 3:00am. Membership sites can also reduce costs associated with printing and postage.

If you do not have a membership site you should take a close look at your target market or members before you build one. Who is your audience and what words colors and graphics appeal to them? What kind of information will they want to know about? Will your membership site serve as their primary, secondary or tertiary contact with your organization? Answering these and other questions will help you build a site that appeals to your members and encourages them to return.

You need not be a web guru to develop a membership site. For those so inclined, there are a number of clearly written books and accessible templates that make short work of site development. For those in need of a little more help, there are many affordably priced web design and hosting services. Make sure that you have a clear understanding in advance about what you can expect from your service. For example, how will down time and ongoing maintenance be managed and charged? Even if you do not design the membership site yourself it is a good idea to write the copy. You are the best person to discuss your products, services and happenings. Finally, include feedback opportunities, and commit to a timely response. It is important for members to know that you are responsive to their needs and concerns.

Stephanie Hetu Membership site reviews

Finding The Appropriate Team

Writen by Bette Daoust, Ph.D.

You must be able to define the ultimate goals and find the holes before you can look for team members to fill the void. Without this definition of where you want to go and what additional services you want to provide, there is not point in adding Power Team members. Establishing the ground rules first and then seeking "partners" is the best route to take. One of the biggest questions that come to mind is where to look for your team members. I have always found team members through looking at my existing clients, people in organizations and leads groups that I am involved with. I never advertise for a team member, they are always referred to me by someone I know.

Once you find a potential team member, you will need to do a background check with past customers and also their financial status. This does not mean they have to be making lots of money; it simply means that you should check their credit rating. A healthy credit rating means that they are likely to handle their money well and you will not be left hanging by your fingers. I know a consultant that checks credit scores for everyone he does business with and he has turned down contracts on this basis.

When you are adding a member to your power team, you are actually creating a partnership with that person. Each person you interview will not only share some of your views but they will also provide you with differences in opinion. Although I do value the differences, it is important to find out if they will cause a problem for you in the future. All I am really saying is that you should make your choices carefully and do not give away the farm.

Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at BizMechanix.com. You may also view her latest publications at BlueprintBooks.com Dr. Daoust also writes for the National Networker theNationalNetworker.com

Business Background Check

Writen by Stanley Alpin

Businesses getting into a partnership or individuals looking to avail the services of a business should first conduct a business background check. This assists them in making a more informed business decision. There are several agencies that provide information on businesses; the information can include data on lawsuits, liens, bankruptcies, and corporate information.

Individuals wishing to take the services of a law firm, a contractor, a car dealer, or builder can perform a business background check to try and ensure that they do not end up doing business with a trickster. Business background checks can also help in evaluating old-age homes and nursing centers where one may have to admit a family member.

Before agreeing to a business transaction of any sort with a company, whether advertising, marketing, or public relations firms, it is important to get a feel of their capacity to deliver as well as their market reputation. A business background check assumes even greater significance if it is for a one-time business transaction because once a deal has been agreed to; issue-resolving at a later date can be a long drawn process and most often with one-time transactions companies do not vigorously pursue an issue. Therefore, it is important to obtain samples of successful work done before making any written commitment.

Information necessary for a business background check can be obtained from the "Doing Business As" (DBA) records that are available at the county courthouse. The DBA records are public records and provide valuable information on businesspersons and companies that have been given a license to do business in a given region. By running a business background check on a prospective business partner, one becomes aware of the liabilities that one may possibly invite if the business partner fails to live up to his part of the deal.

Business background checks reveal business, professional, and personal information. The business information can consist of national property records, business name and address, FEIN, UCC filings, any civil litigations, and tax liens. Professional license verification, DBA filings, partnerships and affiliations are also checked. Personal information covered for a business background check includes social security numbers of owners and directors, aliases, and residence property owners.

Stanley Alpin recommends Background Check Guide for more information on ordering a business background check.

Think Its Crazy

Writen by T.J. Schier

Think many of our jobs can't be replaced by technology? Think again. Automated payment systems, drive-thru menuboard enhancements, and POS systems with the ability to customize and up-sell have already replaced (and in most cases enhanced) some cashier functions and provide a better guest experience. If your cashiers and drive-thru personnel simply go through a series of steps to take orders, they soon might be obsolete.

However, if you are training (and the employees are delivering) 'hospitality,' guests won't allow those functions to go away. Guests today are demanding and like to be in control. If your cashiers or drive-thru attendants are simply spouting robotic, scripted phrases and pushing buttons on a register, many guests would simply prefer to do those functions themselves. Think it's crazy?

Walk into most grocery stores today, and certainly nearly all gas stations, and you can scan your own groceries and pay for them without ever having to interact with a cashier. People don't want to wait in line—they like control of their time. Self-service gas pumps and checkout lines allow that to happen, and the stores to save money.

It would take a short while for guests to become comfortable with ringing up their own transactions at a drive-thru or kiosk, but once they learn, watch out! No longer are cashiers needed. Think it's crazy? A short 6-8 years ago, hardly anyone purchased airline tickets online and now travel agents have nearly been replaced by technology.

Technology has replaced many of the mundane tasks that took us away the guests—inventory, ordering, tracking and so on. What are you doing with that extra time? If you don't want your cashiers and drive-thru attendants replaced by technology, ensure they are adding to the experience of the guest.

Hospitality is the emotional side of the service transaction. It's rare today. Make it a competitive advantage of yours. People pay for value. They want to be pampered and treated fantastic, even if it's a short 30-second transaction at the counter or in the drive-thru lane.

Where do guests still demand human interaction? SERVICE! Many people hate the phone systems where you can never talk to a real person or sending an email to 'customer service' in hopes of getting a response. Customers still like to talk and interact with real people, whether face-to-face or through a speaker box as long as the person is adding value to the transaction.

Technology is a great thing if it's embraced and properly used. POS and menuboard enhancements allow us to serve more guests than ever. Keeping the human touch is even more important now; it's dwindling both in and out of our industry. Using technology wisely allows us to focus human interaction to key parts of the guest experience. Embrace technology and allow it to make your job simpler. Doing so ensures you can spend more time on the parts of your business that matter most—the employees and guests. Leverage technology so you can be out with your guests more frequently, as well as spend more time training employees on the critical sizzle points of the guests' experiences. Why would they go anywhere else?

Replace old, tired phrases with these and watch as guests frequent your restaurant:

FIZZLE

• 'Any questions?'
• 'Have you decided yet?'
• 'Ready to order?'
• 'For here or to-go?'
• 'No problem' 'My pleasure.'
• 'Anything else?'
• 'You don't want to upsize that, do you?'

SIZZLE

• 'May I make a few suggestions?'
• 'If you can't decide, I'd recommend the…'
• 'Our most popular combo is the…'
• 'Welcome back—great to see you again!'
• 'We are featuring two great specials…'
• 'We have two sizes of value meals, which do you prefer?

Other Sizzle points':

• Checking back on the meal
• Offering drink refills
• Pre-bus the table (and suggest dessert)

T.J. Schier is service professional, consultant and speaker with over 20 years experience in operations and training. Founder and president of Incentivize Solutions and podTraining, T.J. has helped numerous clients enhance their service and training programs and spoken to tens of thousands of managers, franchisees and operators in various fields. Visit http://IncentivizeSolutions.com/ for more info motivating today's employees, training today's generation and delivering outstanding guest service; or http://podTraining.us/, a unique new system and the foundation of 'i-learning' - using the device of today's generation, the iPod - to train your workforce.

Choosing The Proper Coating For Your Packaging

Writen by Dennis Bacchetta

Choosing the proper coating is an essential step in designing and producing quality packaging. Why are coatings important? For some of the same reasons that packaging is important. While packaging protects and enhances the beauty of what's inside, coatings help protect and enhance the appearance of the package itself. Because coatings are dually decorative and protective, they are an economical way to extend both the appearance and the lifespan of the package.

One of the goals of packaging is to catch the consumer's eye, encouraging them to examine and explore the package and its contents. A quality coating further increases shelf appeal by imparting additional tactile elements and adding snap to printed graphics. The most common types of coatings used today are UV and aqueous. Both are available in a range of finishes from matte through satin to gloss, expanding design flexibility beyond the choice of inks.

A coating also protects the package from the rigors of assembly, fulfillment, shipping and distribution, safeguarding it from fingerprints, abrasion and scuffing. UV and aqueous coatings both demonstrate excellent abrasion and block resistance; in some cases, effectively eliminating the need for shrinkwrap or other protective layers.

Which is the best coating for a job? That depends as much on the job as it does on the coating. Expectations of performance, appearance, quality and cost are variables to weigh when making a decision. Other factors to consider include operator experience, job latitude (tolerance), storage conditions and performance requirements. We'll begin with a comparison of UV and aqueous coatings, and then discuss the most appropriate applications of each.

Aqueous coatings are approximately 60% water and 40% solids. During the drying process, the liquids evaporate or are absorbed by the substrate, leaving the solids to form a thin film. Aqueous coatings are clear and odorless when dried, and are also available in FDA-approved formulations for use in food packaging.

UV coatings are 100% solids, and finish by light-curing rather than heat-drying. The solids cross link to form a durable plastic film that provides unparalleled gloss and hardness. UV offers a broader range of finishes than aqueous, including options such as metallized flakes or pearlized pigments. Although UV coating can be applied either in-line or off-line, in-line UV coating offers comparable finish quality plus the advantages of increased speed and reduced cost compared to the off-line UV coating process.

Both UV and aqueous coatings offer the convenience of in-line application and rapid drying, allowing for instant work and turn. In fact, either type of coating can be used with little or no spray powder, improving smoothness and creating a cleaner work environment. In addition, both coatings can be applied as an overall or "flood coating", or as a spot covering to highlight a particular image or area.

Aqueous coatings generally cost less up front, but the quality advantages and productivity gains of a UV coating usually outweigh the higher unit costs. When comparing costs it's helpful to think of UV as conferring all of the benefits of aqueous coating, but to a greater degree. For example:

Aqueous dries fast — UV dries faster

Aqueous can be glossy — UV is glossier

Aqueous provides protection — UV provides more protection

UV coatings are particularly well suited for:

Applications requiring the ultimate in gloss

Applications requiring the ultimate in hardness

Non-absorbent print surfaces (e.g. plastic, Tyvek ®, etc.)

POS displays

Spot coating

Appropriate applications for aqueous coatings include:

Food packaging (for direct food contact)

In-line heat seal blister packaging

Primer / seal coating (to enhance gluing or subsequent UV

varnish over conventional inks)

Items that will be written on (e.g. mailers, postcards, etc.)

When you choose a coating you make an investment in the lifespan and performance of the package, and ultimately of the product inside. The more closely the package will interact with consumers or end users, the stronger the case for incorporating the coating into the overall design.

Copyright ©2005 by Dennis Bacchetta. All rights reserved.

Dennis Bacchetta is the Marketing Manager at Diamond Packaging, a leading folding carton and contract packaging supplier. He frequently writes on a variety of topics including industry news and technical issues. You may contact him at dbacchetta@diamondpkg.com or visit the Diamond Packaging website.

Understanding Laser Marking And Laser Etching Systems

Writen by Jim Morin

Laser marking and laser etching are becoming more and more important in a growing number of industries. The basic reasons to laser marking or laser etch your products include:

• The mark is extremely durable, permanent and in most cases cannot be removed without destroying the product itself, this is true for laser marking, laser etching, or laser annealing.

• The laser marking process is accurate, 100% repeatable, fast, with very clear sharp results.

• The laser mark or laser etch can quickly and easily be changed without any machine change over, and, without replacing any tools. The changing of a laser marking or laser etch is a simple drag and click computer operation.

• The laser requires no consumables and no additional purchases of added materials or supplies. Therefore the operating and maintenance costs of owning and running the laser marking or laser etching system are virtually non existent.

Laser Basics

The word laser is an acronym for light amplification by simulated emission of radiation. The laser beam is formed in a sealed tube with an electrode set, laser gas, and electrical discharge. The beam is emitted into a telescope which expands the laser beam from a size of approximately 2mm as the beam exits the laser tube up to 7mm to 14 mm for most laser marking or laser etching operations. The expanded beam is directed into a laser head containing two mirrors located on high speed galvo motors. The laser beam is directed off the mirrors though a single element flat field lens to the product being laser marked or etched.

Typically the laser marking or laser etching fields created range in size from 65mm x 65mm [2.5" x 2.5"] at the smallest size to 356mm x 356mm [14.0" x14.0"] square at the largest. The next consideration is the laser beam spot size. This is the size of the focused laser light energy at the laser marking or laser etching point on the product and can vary from approximately 200 micron [micrometers] or .0078" at the smallest to approximately 540 microns or .021" for Co2 lasers. The laser beam spot size ranges from approximately 20 microns or .0007" at the smallest to approximately 70 microns or .0027" at the largest for Nd:YAG lasers. These small spot sizes and highly focused laser light energy create the detailed, clear, permanent marking that is typical of the laser marking or laser etching process.

Controlling Lasers and Laser Marking Options

Laser markers and laser etchers are controlled via software. Several variables need to be controlled:

1. Laser power as measured in watts

2. Frequency, meaning the pulse frequency of the laser beam

3. Inches per second, meaning the speed that the beam steering mirrors are moving

Determining the correct setting for the laser is the single most important and critical element in the success or failure of the laser marking process. Once the proper settings have been determined and demonstrated a 100% repeatable laser mark can be achieved.

Laser controller software is accessed via a PCI interface card. This sends the digital signals of the computer based marking or etching files to the motors and directs the laser beam to the product being laser marked or laser etched.

There are several different types of laser marking and laser etching and several different considerations in terms of visual results for the laser mark or laser etch.

1. Laser etching produces a visible etching or depression into the material. Laser etching replaces traditional process like mechanical press or pin scribing. Laser etching can be done with either a Co2 or YAG laser on virtually any material surface and to any depth from very light etching to very deep etching. For example, laser etching is used to engrave serial numbers into metal gun frames. Generally speaking with laser etching the material being laser etched is vaporized at the laser etching point due to the typically high power densities of the laser beam at the point of laser etching.

2. Laser marking produces a surface mark with very little engraving and very little disruption of the material surface. This is especially useful in certain industries such as discrete electric components, semi-conductor, electrical fuse, and ceramics where laser etching can actually damage part or change the conductive qualities of the part. Generally in order to produce the laser mark without deep engraving a high speed per inch setting for the galvo head is used.

3. Laser etching and laser marking generally do not produce any color changes and create a colorless impression. There are exceptions as certain plastics will sometimes react to and change color under either Co2 or YAG laser light. Also, in some cases, additives can be incorporate into the materials being laser marked or laser etched in order to produce a color change. Another exception occurs when the wavelength of either the Co2 or YAG laser is changed from those typically used in laser etching and laser marking. This can produce a color change after laser etching on some materials.

4. Laser annealing is another popular form of laser marking. This type of laser marking is generally undertaken with a YAG laser on metal surfaces using lower power, high frequency and slow writing speeds to produce heat on the surface of the product. Laser annealing can be used to replace electro chemical etching and ink marking as the laser annealing process creates a black mark with no etching. Care must be used, as the heat generated can cause iron in some metals to be pulled to the surface, and rust can result if the parts are subjected to sterilization after laser annealing. This can be an especially difficult issue for medical devices

5. Laser ablation is also a popular use for laser marking systems. In this case the laser is used to remove a layer of paint, anodized or some other material covering the surface of the part. For example this process is used to create bear metal contact points on a painted part, to allow battery connection as in cell phones, or to remove paint for identification of parts and manufacturer details.

Jim Morin writes for Worldwide Laser a company that specializes in Co2 and YAG marking systems used in a wide range of applications. For more information visit http://www.wlsc.com