The loan signing agents have plenty of methods of attracting clients and promotion. People usually consider that large organizations are more reliable than just a single person and that is why independent contractors have fewer clients, most of which are permanent. Moreover, loan companies provide insurance from errors and omissions, what is not affordable to single agents. Of course, satisfied customers usually return and recommend the agent, who served them, to their friends. This illustrates the importance of the prestige of the agents. Of course new signing agents have not got their clients base and potential clients do not know them. A signing agent can let know others about his or her services by the following methods: 1) make an own web-site; 2) enter different communities of accomplices; 3) apply for a work in the loan signing company; 4) arrange the advertisement campaign and self-promotion.
The first method is running an own web-site, which contains all the necessary information about its owner (in our case – signing agent), the services offered, prices of the services and contact information. The first point is the information about the signing agent. There must be mentioned personal information (name, surname, gender, education, experience; the most important, significant and successful activities; if a signing agent works for a loan company (companies) or for himself as independent contractor), recommendations of employers and authoritative organizations.
The second point is information about the services, which are offered by the agent. In the most cases owners of such web-sites offer not only signing services, but also services of a notary public – such as notarizing different activities (oaths, testaments, contracts etc). It is important to emphasize the number of clients serviced (of course this information must be valid), if this number is significant, because this number is like a visit card of the signing agent and proves his knowledge and experience. The third point is a price list of the services offered. It is very important, because most web-sites contain this information and in the case when the price list is absent, potential clients probably will search for another signing agent and will not contact you just to get to know the prices. The price list must be as clear as it is only possible and must not confuse potential clients. The fourth point is contact information. It must be accurate and there must be mentioned all possible ways of communication with the agent (phone, mail, cell phone, e-mail, fax, pager, ICQ) because it is unknown which kind of communication a potential client prefer and available. Of course when the web-site is ready and ran successfully it must be promoted over the internet. This task is not as easy as might be seen. It includes registering on different search engines, placing banners on other web-sites, registering on different internet communities, forums or even loan companies.
The second method is entering online communities of the loan signing agents and notary public (there are plenty of them). Such communities have own ratings of each other and ratings of signing agents, which are registered within these communities. Some of them are free, others are chargeable. But as a rule, chargeable communities provide different trainings, advices, forums, chats, tips and of course may attract much more clients rather than free ones. For example, there is a community, called "Signing Registry", it is chargeable and provides the training course, which implies an exam after its completion. This company also adduces the list of the criteria, which must be met by the signing agents. After the completion of the exam and approval that an agent satisfies all the criteria, this agent becomes a member of this company and thus gains access to the database of potential clients and companies that are interested in good signing agents. Than the agent has to utilize this database and establish the contact with the suitable ones.
Also the members of the "Signing Registry" are listed in their database and thus are available to the loan companies and single persons, which need the services of the signing agent. "Signing Registry" advertises itself permanently and is a well-known company through the United States of America and Europe. The motto of this company is stated as: "we must present an established and professional group of individuals who provide excellent services, who are educated, knowledgeable, professional, and who have high standards of ethical conduct". There are many other communities, association, trainings and seminars available in the internet. All they certify that their members are qualified signing agents and prove their authority.
The third method is to apply for a work in the loan signing company. As it was already stated above, these companies have larger client base and authority. Nobody has one's doubts as to the qualification of the signing agents hired in such companies as a rule. And, as a rule, such companies highly steem their authority and provide high quality services to their clients. But all these require increased costs (operating, preparatory, marketing etc) and thus the price of their services is increased too. Of course signing agents do not like to share their income (the main significant disadvantage of working in the loan company) with anybody and often prefer to work as independent contractors. The list of advantages of working as a signing agent in the loan company can be presented as the following: - trainings; - information; - support and advices from experienced signing agents; - provision of clients; - forums. Often signing agents begin to work at the loan signing companies and in a little while they begin to work independently (it usually happens when the agent has a personal contact with the clients and gains much experience).
The fourth method consists of several points: advertisement in different newspapers, magazines, radio stations; sending resume (flyers, e-mails, faxes) to potential employers and clients; allocation of banners in the internet; providing discount programs for permanent clients and their friends; establishing good public relations etc. Direct contact with potential clients is worthy of a special notice: escrow, title and mortgage companies' contacts can be found in the internet and different telephone directories, and when the loan signing agent gets them he should permanently and persistently advertise himself to them by the phone, e-mail, ICQ, pager or fax. Personal meetings should be accompanied with the good appearance, ethics and a visiting card. The chances to receive an assignment are proportional to the amount of contacts with potential clients.
When a person needs to find a loan signing services the best and the quickest way to do this is to search in the internet. In order to do this the person has to go on the search engine ("yahoo", "google" etc) and type "loan signing". The search engine will generate the list of links to different loan signing agencies. Of course it is better to use advanced search – for example in the certain region. If a person wants to find the cheapest choice he or she should find an independent contractor through the internet. In this case, a person should type "loan signing communities" or "loan signing associations" etc. Then on one of the found web-sites the person needs to find profiles of the members of the community. It is for sure that the profiles include all the necessary information as region, recommendations, qualifications, fees, contact information and so on. Internet is not the only way of finding loan signing company or agent. A person may look through the newspapers, magazines; ask his friends or co-workers, which have the necessary experience, who did serve their loans. Moreover, I recommend to take an interest in the list of services of the loan companies – what is included and what is not, in order not to get involved in an unpleasant incident and to spare the difficulties and misunderstandings. Also a person should read feedbacks and opinions of the previous clients of the company if it is possible (search on forums online).
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