What The Internet Gurus Dont Tell You

Writen by John T Jones, Ph.D.

The Secrets of Internet Marketing

The Secrets to Internet Marketing, which I'm giving you here for free, are:

• Identify a need. It may be a product or a service. A product can be anything from an Angel Fish to a Zebra saddle. A service should save time or money (time is money). It could be software to reduce time-consuming processes or to make a process easier to do.

• The product or service should be consumable or lead to the sell of back-end products. I use disposable cameras when on vacation. The reason I use them is because after I've driven exactly fifty-seven miles down the Interstate I remember that I left the blasted camera on my desk again. The point is that you want the customer to come back and buy more stuff.

• Do a market survey to make sure your product is really needed. You can search the Internet to see what your competition would be. There are two theories here. The More the Merrier Theory looks at considerable competition and says, "See, everybody needs one of these babies." The Niche Market Theory says, "Whoa! There is too much competition here for me." Most gurus say that the second theory is the best one. A number of them started in a niche market and then broadened out.

• Learn how to write a persuasive sales letter. It must grab attention quickly or your potential buyer will be long gone before you ever pitch the product. Don't forget to mention your humble beginnings—back when you were starving to death. From what I see every day, the letter should be tediously long. At the end it should be begging you not to leave the site without buying the product. It also should include a list of free products that go with the bundle. Make sure your product has a money-back guarantee.

• Design a web site. It can be simple. Study other websites first and see what they are doing. Beginners can use PayPal. They make it easy for you.

• Be able to collect visitor's names when they come to your site. Most gurus give away a newsletter which they use to sell you products. Your newsletter should do two things: (1) It should give good free information. (2) It should pitch your products.

• You should start an affiliate program so that others are selling your product for you. You need to give them a cut of your profits. A 50% minimum is required by most affiliates (but there are exceptions).

• You must drive traffic to your site. If you do all of the above without driving traffic to your site, how much money will you make? And the answer is: Not One Red Cent. You can't sell what nobody sees. Just because you put your site on the Internet doesn't mean that hoards of visitors will come to see your great offering.

• Automate your site operations. That will give you more time on your 60-foot yacht.

What gurus may not tell you:

1. They often use professionals to drive traffic to their site. If they send you to a professional's site, they get a commission.

2. They have many arrangements with other gurus and sites to bring them profits. They usually mention these as Joint Ventures but they don't always emphasize how important they can be.

3. If a guru says, "I made $36,000.00 in 36 hours from scratch." They mean that he send out a special offer to his huge mailing list that it took him seven years to build.

4. If a guru says that he spends most of his time sipping lemonade on his yacht, he means that he works his butt off building joint adventures and driving traffic to his site.

5. If a guru says, "You can make big money being my affiliate," he means. Let me put you on my list of affiliates so that I can sell you all kinds of stuff.

6. If a guru tells you that everything that you need to get rich is in his course and then sends you an email offering his special attention for a large fee, he must have left something out, right?

One thing that gurus tell you is that a niche market is the way to start and be successful on the Internet. Well, they are right. My son is a veterinarian. He has 13 kids, 9 adopted. He needs lots of dough to feed them and for gas to drive them around, etc. He is also a musician and has many contacts on the Internet. We set him up http://www.irishflutestore.com in a few hours. He contacted his friends and has been selling from day one. That is how you can be successful in your niche market. Just ask any guru.

If you would like the complete article email me at: tjbooks@hotmail.com.

John T. Jones may be contacted at TJ Books, 213 3rd Ave. N., Buhl, ID 83316 or by e-mail at tjbooks@hotmail.com. He has a dozen web sites. The e-commerce site where he sells wealth-success books and kits is http://www.bookfindhelp.com For Internet marketing sources go to http://www.dumbincome.com

Be A Great Feedback Facilitator

Writen by Colin Ong TS

The feedback facilitator should provide a brief introduction about his background. This is to assure the group about his competence and professionalism in directing the session.

The feedback facilitator should also have the detailed bio of all the participants.

It is preferable to have another person to take down and later transcribe the minutes of the session.

It is very important to set out the parameters and the background of the discussion.

The duration of the feedback session has to be confirmed and the feedback facilitator has to ensure that all ideas have to be recorded within that time period.

The facilitator must have good communication skills in not allowing any one person to monopolise the feedback sharing.

If the discussion is going to be taped, all feedback contributors have to be informed first. The reason is that some members will want to be anonymous when providing their view point.

Relevant materials must be given out for feedback contributors to review.

The facilitator should ensure that all participants be given at least the summary of the entire proceedings.

The facilitator should provide his contact or email if contributors will like to give more ideas after the session.

About The Author Colin Ong TS is the Managing Director of MR=MC Consulting Pte Ltd (http://www.mrmc.com.sg)

Making Money On The Internet The Jeff Bezos Way

Writen by Rick Tanzo

Almost every website on the Internet has one goal in mind: how to make money fast - at the lowest cost possible. In fact, my website - googlingprofit.com - has making money on the Internet for a theme.

The purpose of this article is to share with budding webmasters and those intending to make their presence felt on the world wide web, the lessons learned from the early successes of Amazon.com - the online store founded by Jeff Bezos - one of the business leaders in today's Information age.

Here are the lessons learned from Jeff Bezos' early successes with Amazon.com - which I hope will be of valuable help to you.

Lesson One: Have a Goal
You must have a goal. From the moment Jeff Bezos envisioned to make his presence felt on the Internet, he spared nothing to attain his goal.

Lay down and make known in clear fashion your goal to every stake holder of your Internet business. These include your spouse, your web designer, and your assistants, if any.

When Amazon was struggling to make a profit for the first time, only its founder Jeff Bezos believed that his business goal could be achieved. Everybody was astounded when Jeff Bezos achieved his goal after one year from pronouncing his goal.

You can write your goal on a piece of paper and post this on the wall beside your desk. Save this goal in your hard disk. If possible make your goal the start up page when your computer boots up. Convert your goal into a screensaver. Read your goal to yourself every day as you go about your business.

Lesson Two: Motivate Yourself
You should motivate yourself every day and pass this motivation on to every one who's involved in your business. Jeff Bezos did not lack motivation when he was struggling in his business.

To paraphrase Wallace D. Wattles who wrote the 1910 best selling book, The Science of Getting Rich, envision yourself right now as having a very successful business and do every legal and ethical way to actualize your vision. You can learn more about Wallace Wattle's book from the this webpage: internetmarketingleaningcenter.com/inspirational/ebook.html.

Lesson Three: Adapt to Change
It is said that change is the one single permanent thing on this planet (i.e., next to taxes). Amazon changed the way it does business through the years. First it was an online book seller. Next it expanded into selling music and videos.

An an Internet entrepreneur you must also learn how to adapt to change. Change comes and goes. For example, in the early years of the Internet, people were wary of using credit cards in their online transactions.

Nowadays, the use of credit card is is like coffee in the morning. You can't do without it.

Then there is the growing realization that blogs are not just for personal records. Blogs are here to stay - to help your business grow.

Lesson Four: Have a Business Model
Since we are on the topic of Amazon, you could use Amazon as your model. You could run your own business like Amazon during its early years.

You could be selling your single information product now. Two weeks from today you will have added another back end product. Next month you will have introduced into your product line the inventory of the affiliate programs you have joined in.

Lesson Five: Add Content to your Website
If your web site is content based, you should be adding new content every day. Casual visitors to your web site will become your regular guests when they see new content every time they come to your site. These visitors will in the end become your regular customers.

Lesson Six: Be a Generalist
A generalist is one who does a multitude of things. In computer language this is known as multi-tasking. This has been the culture at Amazon. You as the single person in your own business must be a generalist, too. This means doing and knowing everything that goes in and out of your enterprise.

You don't know any HTML coding? This is tolerable. You must strive however to understand at least the basic formatting that goes into you site code. This way you can make small insertions into your web pages when your web designer is nursing a cold or is out of town. Or you can learn a thing or two on scripting.

By the way, you will learn a lot about succeeding in your own business from the free resources offered at googlingprofit.com.

Lesson Seven: Let Your Work Ethic Shows
Jeff Bezos was the company CEO and he and his wife were the first workers at Amazon. Their work ethic was marked with hard work and consistency, among others. These traits were handed down to their employees through the years.

To succeed and last long in your Internet business, you should work hard to put your business online in the fastest and frugal manner possible. The important thing to consider is to start up and put your small business online early and rapidly. If you have to wake up at two in the morning to do your Internet work, by all means stick to this routine.

Rick Tanzo enjoins you to contantly strive to make money on the Internet.You can get all the info you need - including articles and the latest business news - to make your profit online at http://www.googlingprofit.com